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Strategy & design that step-changed donations.

The ground-breaking, government influencing parent charity of Tower Hamlets Foodbank. First Love Foundation needed strategy and communications to best serve their vision and purpose: a world where people are empowered to lead sustainable, independent lives.

Our Work

Since 2015 we have worked on First Love Foundation’s messaging and brand strategy. This included a communications plan, charity positioning and annual corporate reporting. Adam, our Operations Officer, is a FLF trustee, offering consultancy on corporate partnerships and initiative development.



FLF have seen increased stakeholder engagement with their work. The report has been praised as best-in-class by multiple corporates and NGOs.

The Reluctantly Brave collective are clearly ahead of the curve - the way you have put this report together shows how you are leading the way through how you have stretched us to to think and present, not only the problem, but the solution
— Denise Bentley, CEO
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