Insight that challenged perception + changed business direction.
A leading manufacturer of hair-care products, selling hair straightening irons in over 50,000 salons worldwide. ghd asked a group of our (Young) Braves to explore what female millennials value and how they engage with brands.
A group of our internationally based (Young) Braves conducted qualitative and quantitative research. This covered overall insights of female millennials of their expectations from brands to a critique on ‘female empowerment’ marketing campaigns.
Our research was brought together in an interactive presentation for ghd’s COO, CMO, marketing and innovation teams.
The presentation shifted perceptions of millennial requirements with the organisation - enhancing innovation and marketing plans.