Consumer qualified concepts in 1 week (vs. the usual 3 months)
With a purpose to supply the energy people need in a reliable and sustainable way, SSE is the biggest generator of electricity from renewable sources. SSE challenged us to co-create ideas to enable one of their key divisions to achieve sustainable growth over the next 10-20 years.
We facilitated a 5-day innovation hot-house for SSE senior management and operational team members. This included providing creative and strategic guidance on concept development and research. The hothouse culminated in consumer-qualified concepts and a report on how to strengthen SSE’s approach to innovation.
Three concepts developed scored excellent/good for purchase intent, one of which was successfully launched in Summer 2016.