A co-created program that gave the brand an edge.
A co-lab between a leading youth-oriented brand and NGO. We had to realise the shared ambition to engage young people in conversation and help launch Bite the Ballot's political engagement app.
The cafe setting could be perfect but how?
We took the DeCafé (Democracy Café) from idea to reality, including seeing that the two clients had a shared dream and creating the co-lab.
Our creative direction on branding and marketing helped get the events going, on a short timescale, before the General Election. We then showed the clients their impact by generating and analysing event engagement.
The launch engaged many different young people, profiled the app and realised both clients’ dreams. They went on to run multiple events, pre- and post-election, using our new approach